Saba Italia - The now-iconic Pixel couch system designed by Sergio Bicego in 2010 for Saba is turning ten. Its timeless spirit and eclectic mood are celebrated in a campaign by the photographer Beppe Brancato with the art direction of Studio MILO.

Brand New: Furniture

Contemporary, but without ever losing touch with the past. This is a fair summary of the latest trend among companies specializing in furniture, embodied in a rich offering of novelties for 2020 (the most interesting of them are presented in the summer issue of ICON DESIGN, available here in digital format).

Good examples are Saba Italia, which retraces the glorious history of the now iconic Pixel seating system, created in 2010 by Sergio Bicego, or Lago, which has redesigned its famous 30mm shelving system with original materials. Other brands, like Scab Design choose to mix materials and lines to rediscover the pleasure of home living, both indoors and out.

Artemide - “Not the lamp, but the light itself welcomes and brightens the food through the interaction that it creates,” says the chef Davide Oldani to describe the portable Bontà lamp he helped Artemide to design. A handmade opaline diffuser of white glass is shaped with an indent to hold a glass serving bowl (in two sizes).Photo Federico Villa - Credits: Foto: Federico Villa
Arper - Ergonomic comfort and ecology are the foundational concepts of the Aston Club lounge chair produced by Arper and designed by Jean-Marie Massaud as an evolution of the original Aston model. Made with recycled industrial plastic. End-of-life disassembly allows all components to be reclaimed or reused.
Ceadesign - The stainless steel Ariachiara ceiling fan made by Ceadesign and designed by Natalino Malasorti is equipped with light, music and air-purification features.
Rimadesio - “The clean, sharp, absolute lines and pure, continuous surfaces of the Self Bold sideboard express all the sleekness and contemporaneity of Rimadesio,” says the Giuseppe Bavuso of the cabinet he designed in glass and aluminium with a thick marble top as an element of distinction.
Poltrona Frau - Lightness of form and a skilful play of solids and voids are the stylistic choices deployed by AB Concept in response to a request from Poltrona Frau for an interpretation of the dining chair. The solid-wood back of the Viola is strung with 60 leather laces.
Design Editions, a brand founded by the Danish designer Mikal Harrsen in 2019 in Milan, presents a new collection of decorative and functional items for the walls of home and office. Here, the Phenomena Coloured series by Keiji Takeuchi.
Zanotta - This year, after meticulous studies and technological redevelopment, the company presented the eight objects belonging to the Collezione Mollino CM 2020 during a closed-door event held at Teatro Regio in Turin. Seen here, the reclinable Gilda CM armchair.
Lasvit - The Spacey collection of lamps by Lukáš Novák for Lasvit is inspired by planets. An old technique named Lithyalin makes the glass of the Eclipse and the Supermoon look similar to agate.
B&B Italia -  Designed 50 years ago by Mario Bellini for B&B Italia, the Camaleonda has gone down in history as a revolutionary type of upholstered furniture. Now, with help from Bellini, the company’s research and development department has taken it into production once again with new technological and sustainable solutions, in full respect for the lines that make it a unique symbol of formal freedom.
Gufram - The radical approach to design at Gufram continues with objects by Snarkitecture from New York. Its Broken Series has received the new additions Broken Bench (seen here) and Broken Square Mirror.
Natuzzi - The Deep collection by Nika Zupanc, her first for Natuzzi, is a tribute to the Adriatic Sea that reaches from her native Slovenia to the region of Puglia, where Natuzzi is based. Seen here, the Wave footstool.
Valerie-Objects - The designers Muller Van Severen playfully reinterpreted the typical refectory table for Valerie_Objects by using a coloured steel frame and a top in wood (oak, seen here, birch or cherry), a material the duo had never used before.
Saba Italia - The now-iconic Pixel couch system designed by Sergio Bicego in 2010 for Saba is turning ten. Its timeless spirit and eclectic mood are celebrated in a campaign by the photographer Beppe Brancato with the art direction of Studio MILO.
Vitra - The Citizen lounge chair by Konstantin Grcic for Vitra is a tubular steel frame holding a seat by three steel cables,thereby offering complete comfort. Available in the versions Lowback (seen here) and Highback.
Molteni&C - The Octave seating elements can create linear, corner and entirely new configurations. By Vincent Van Duysen for Molteni&C, the system evokes the fenestration of skyscrapers in New York, and is an homage to the city’s legendary architects from the 1960s. Inventive leather trays work as suspended connecting joints, trapezoidal or rectangular in shape, forming handy catch-alls.
Photo Studio des fleurs®Hermes2020Hermès - Thin cotton cording on linen backing forms the pattern of the Cordélie rug by the designer Gianpaolo Pagni and Studio Hermès. It is part of a new collection of furniture, home accessories and linens. - Credits: Photo Studio des fleurs®Hermes2020
Flou - “Nature is my teacher,” Antoni Gaudí used to say. The concept was taken up by Matteo Nunziati for his Gaudí bed for Flou. Its hand-finished wood headboard and feet are stretched with fabric.
ScabDesign - The eclectic, multi-material SI-SI chair by Meneghello Paolelli Associati for Scab Design interprets the subtle equilibrium between indoors and out. Comes in four versions: basic, Dots, Barcode and Wood.
Muuto - Modern elegance and simple, squared lines denote the new elements of the Oslo series designed by the Norwegian duo Anderssen & Voll for the Danish company Muuto: counter and bar-stool (shown).
Itlas - The wood-flooring company Itlas is renewing its commitment to sustainability with the I Grandi Classici collection, timeless optical patterns equally suited to less conventional interpretations. The entire range is available in all finishes of the ecological lines Tavole del Piave and Legni del Doge. Seen here, I Geometrici.
Moroso - Patricia Urquiola’s latest project for Moroso, the Ruff, is an enveloping lounge chair conducive to relaxed conversation. It is a tribute by the Spanish designer to the sculptor Eduardo Chillida (1924-2002) from San Sebastián.
cc-tapis - The power of a spontaneous mark on paper is behind the Gesture initiative by cc-tapis, involving international designers. The first collection of rugs is Lines by Philippe Malouin: minimalistic, monochrome and white. Malouin (shown) took inspiration from crayons.
Salvatori - For the Design for Soul initiative, the Salvatori design company teamed up with the chef Massimo Bottura (the founder of the non-profit Food for Soul) and Piero Lissoni, who designed tables made of discarded marble. Food for Soul will receive 3% of the profits.
Misha - One year after the success of Oasi, Misha again collaborated with the designer Cristina Celestino for the Esotismi collection of three new wallpaper patterns, Cabana (shown), Formosa and Passiflora, plus a new colourway for the Oasi.
Rivolta Carmignani - Since 1867, Rivolta Carmignani has been a leading producer of fine linens for hotels. Its first collection for the home is based on the company archive, researched under the creative direction of Adolfo Carrara. Novelty items include hemp for bedding and bathroom towels, and all-linen Jacquard-figured damask tablecloths. Seen here, the Victorian.
Lago - The iconic 30mm bookcase designed by Daniele Lago for Lago is lifted off the floor thanks to wall-hung sides. Can be taken apart, recomposed and personalised with lighting and XGlass details, as seen here.
Very Wood - The Wise collection by Very Wood caters to (elderly) users in need of comfortable, ergonomic and safe furniture. New items include the Elegance and Heritage chairs, and the Simple table, seen here, all by This Weber.
Rubelli finds inspiration in an archive Polaroid portrait of Paul McCartney. The same playfulness, colour, fun and lightness are found in the patterns and textures of its new fabric collection. Seen here, settee upholstered with the fabric Rockstar and footstool covered with Labirinto.
Garofoli - At Garofoli, the spotlights are trained on all-over wooden surfaces as an up-to-the-minute look that coordinates the materials and finishes of doors, floors, walls, shelving and walk-in closets. Seen here, floor, wall panelling and bookcase in the colour Rovere Ice.
Cassina - Elementary lines, generous padding and natural materials and colours make the Sengu Sofa by Patricia Urquiola for Cassina I Contemporanei an ode to domestic comfort.