DS3 – Crossback
The letters DS are pronounced like déesse, the French word for goddess. Launched in 1955, the Citroën DS (officially désirée spéciale) was Citroën's original flagship car. Six years ago, the DS name was reborn as a luxury brand with a life of its own, and now stands for Different Spirit, indicating distinctive, premium, sporty models.
The range focuses on high-clearance sports utility vehicles, such as the new DS3 Crossback. At a time when most competitors are going in for taut lines and hard edges, the French have chosen a different approach here, with soft, enveloping forms, much like the egg versus the bolt. From the whole to the details: one significant feature is the door handles' flush fit with the bodywork. They only pop out when you need them, further smoothing the forms. The side also features a styled shark-fin of bodywork rising from the waistline up the rear passenger windows.
Frameless windows emphasise the clean lines. The light clusters, especially the headlamps, make a strong impact. Their 'matrix LED vision' beam system, which illuminates and dims depending on road conditions, offers light effects that give the front a premium touch much aspired to by the brand's style directors. The interior of the DS3 Crossback is just as refined, with the rhombus motif dominating everything – the shape of the control buttons, the stitching of the seats, the graphic interface of the infotainment system, and the frame of the instrument binnacle. It's almost stylistic overdrive.
Article published in the Summer issue of ICON DESIGN.